You Make the Art.
We'll Help Build the Brand Around It.
The Founding Artisan Program is a limited, invitation-only partnership for New Mexico artists and makers who are ready to create a professional brand, strengthen their online presence, and build a foundation for growth.
This is more than a directory listing. We're helping you build the business around your art.
Your Art Has Grown. Your Brand Can Grow With It.
Maybe you've been selling at markets for years but never quite finished your website.
Maybe your logo was something you created when you first started and you've outgrown it.
Maybe your Facebook page, business cards, Etsy shop, market booth and online presence all look a little different.
That's okay.
Your art evolved while you were busy making it.
Now we'll help bring everything together.
From Maker to Brand
We'll help create the foundation, then continue supporting your growth through the Collective.
Step 1
Build Your Brand
- Custom logo design or professional logo refresh
- Primary and secondary logo variations
- Custom color palette
- Typography selection
- Mini brand guide
- Facebook cover graphic
- Facebook/Instagram profile image
- Business card design
- Email signature
- Simple letterhead
- QR code for markets and printed materials
- Canva-ready brand files
We'll create a cohesive visual identity that feels like you and works everywhere your customers find you.
Step 2
Build Your Home Online
- Simple professional artisan website
- Up to 5 core pages
- Mobile responsive design
- Existing custom domain connection when available
- About/story section
- Gallery or creations showcase
- Events/markets section
- Contact form
- Email signup
- Social media links
- Basic SEO setup
- Connection to your NMAC artisan profile
No complicated online store required. We'll create a professional home for your business where customers can discover your work, learn your story and stay connected.
Specialty pages or additional functionality may be available depending on the artisan's needs. Ecommerce and larger custom website functionality are not included in the standard Founding Artisan build.
Step 3
Grow With the Collective
- Enhanced NMAC artisan profile
- Up to 15 gallery images
- Priority consideration for artisan spotlights
- Social media features
- Newsletter feature opportunities
- Event promotion
- Member marketing resources
- Quarterly marketing toolkit
- Website hosting
- Basic website maintenance
- Annual brand review
- Discounted additional marketing and design services
Once your foundation is built, you don't have to figure everything out alone. Your Founding Artisan membership continues with ongoing visibility, resources and support through NMAC.
Your Founding Brand Launch
During your initial launch period, we'll work together to bring your brand and online presence into one cohesive system.
Brand Identity
- Logo
- Logo variations
- Color palette
- Typography
- Mini brand guide
Marketing Essentials
- Business card
- Email signature
- Letterhead
- Social profile graphic
- Social cover graphic
- QR code
Online Presence
- Professional artisan website
- Domain connection
- Email signup
- Contact form
- Basic SEO
- NMAC profile integration
Files You Can Actually Use
- Transparent PNG logos
- High-resolution JPG files
- Print-ready logo files
- Social media graphics
- Canva-ready assets where appropriate
We Don't Disappear After Launch.
Building your brand is only the beginning. As a Founding Artisan, you'll continue receiving membership benefits designed to help more people discover your work and make marketing your creative business a little easier.
Visibility
Enhanced NMAC profile, social features, newsletter opportunities and event promotion.
Marketing Tools
Quarterly resources, templates and practical marketing support created for working artisans.
Website Support
Hosting plus basic maintenance for your NMAC-built artisan website.
Brand Check-In
An annual review of your brand, website and online presence with recommendations for your next steps.
Founding Artisan Membership
$69 / month
Recurring monthly membership
By joining, you agree to the Founding Artisan Program Terms.
No separate website design fee.
No separate logo design fee.
Your initial Founding Brand Launch is included with your membership.
Your Founding Artisan rate remains locked in as long as your membership remains continuously active.
What's Included in Ongoing Website Support?
We want this program to be useful and sustainable for everyone.
Basic website maintenance includes reasonable updates to existing content, such as replacing photos, updating event information or making small text changes.
It does not include:
- •Website redesigns
- •New custom functionality
- •Ecommerce development
- •Unlimited design work
- •Ongoing social media management
- •Major new pages or sections
- •Unlimited revisions
Additional work can always be discussed and quoted separately.
Is Founding Artisan Right for You?
This may be a great fit if:
- You create beautiful work but your branding doesn't reflect it yet.
- You sell primarily at markets or events.
- You don't have a professional website.
- Your branding is inconsistent across platforms.
- You want help without having to become a marketing expert.
- You're ready to build a more professional foundation for your creative business.
This may not be the right fit if:
- •You need a large ecommerce website.
- •You need daily social media management.
- •You need extensive custom website functionality.
- •You're primarily looking for a one-time design project without ongoing NMAC membership.
Why We Created the Founding Artisan Program
We've met incredibly talented New Mexico artists and makers whose work deserves to be seen.
But creating the art and building the business around the art require very different skills.
The New Mexico Artisan Collective was created to help bridge that gap.
The Founding Artisan Program gives selected artists access to hands-on branding, digital tools, visibility and ongoing support without requiring a large upfront investment.
Our goal isn't to turn artists into marketers. It's to give them a stronger foundation so they can spend more time doing what they do best: creating.
You've Been Invited
Let's Build the Brand Behind Your Art.
If you've received an invitation to become a Founding Artisan, we'd love to help you take the next step.
Join as a Founding MemberBy joining, you agree to the Founding Artisan Program Terms.
Limited availability. Founding Artisan membership is offered by invitation only.
Not Ready to Join Yet?
Have questions or want to talk through whether Founding Membership is right for you? Send us your information and we'll be in touch.